THE METAL AND STONES!!

The range of jewellery in India is wide as well as varied. Be it gold, silver or diamond, you will find everything in the country.

The range of jewellery in India is wide as well as varied. Be it gold, silver or diamond, you will find everything in the country.

Known as Yellow Metal, Gold has captivated the interests of people since times immemorial. Gold is considered to symbolize perfection, immortality and prosperity. Most legends and myths in India have the mention of gold somewhere or the other. The traditional Indian gold jewellery is a favourite among buyers and also the first preference for any traditional occasion.

JEWELLERY – A PRECIOUS GIFT!!

The significance of jewellery in the country is evident from the fact that on many auspicious occasions, jewellery forms a part of gifts. In the life of women in India, they are gifted jewellery in different phases of life such as, at birth, at coming of age, in marriage, on becoming a mother, etc. Certain ornaments, such as mangalsutra, nath (nose ring) and toe rings, quintessential for married Indian women. From the practice of generations, these gifts are still continuing without any abruption. Jewellery gifted to women at the time of her marriage is called 'stridhan' i.e. wealth of women, which in short is symbol of wealth, power and femininity.

JEWELLERY – AN INVESTMENT!!

Gold in India is considered to be an investment of sorts and comes in handy during times of financial crunch due to its easy liquidity. Also, the traditional values attached to this metal make Indians invest in it as it is considered to be a symbol of Goddess Lakshmi, the Indian Goddess of wealth. Gold has been mentioned in the Indian mythology since a long time and also finds mention in holy manuscripts. India is considered to be one of the fastest growing markets in the world for gold jewellery..

KARATS AND PURITY!!

Indian gold jewellery is based on Karat and Purity. Pure gold is 24 Karat and in such pure form, jewellery cannot be made. Usually, copper or some other alloy is mixed with gold in very small amounts to make it everlasting and strong.